Book Report: Playing To Win
Explore strategic mastery in ‘Playing to Win’: Learn how to define winning, choose where to play, craft winning methods, build capabilities, and align systems.
Strategy
Using ChatGPT to Unlock JTBD Interview Secrets
Discover how ChatGPT transforms JTBD interview data into actionable insights, revolutionizing how we analyze and interpret customer needs and decision-making processes.
Understanding the Jobs To Be Done Timeline
Explore the JTBD timeline’s phases and key buyer forces to understand customer behavior in decision-making and purchasing processes.
An Introduction to Jobs to Be Done (JTBD)
Understanding and meeting customer needs is key to successful B2B software product management. This brings us to the concept of ‘Jobs to Be Done’ (JTBD). This framework goes beyond traditional market segmentation by focusing on […]
Company Mission and Vision
Mission and vision are the strategic bedrock of any company. A mission statement defines the company’s business, objectives, and approach to reach those objectives. A vision statement describes the desired future position of the company. […]